ServicesSmart Ads
Smart Ads · Pilot in progress

Branded assets that work twice: as gear, and as media.

We turn the assets your workforce already carries into measurable brand and revenue channels, from LED-display delivery boxes to connected merchandise. Smart deliveries, smarter advertising.

Live
pilot with a delivery operator
Real-time
impression tracking
Solar
+ battery powered units
Sound familiar?

Your delivery boxes cross the city all day, showing only a logo.

Street advertising space is expensive, and yours goes unused.

There’s no data on who sees your branded gear.

How it works

From idea to paying ad space, in four steps.

01

Discovery & opportunity sizing

Audit the client's line of business and branded assets, footfall, and impression potential. Quantify the media value sitting unused on their assets.

02

Asset & technology design

Custom hardware integration (e.g. LED panels, GPS, solar panel, battery, mounting), regulatory compliance if needed, and fit with existing operations.

03

Deployment & integration

Pilots and iterations, feedback loops, then roll-out at larger scale; integration with the BoolangaViz dashboard for real-time impression tracking and campaign management.

04

Monetisation & optimisation

Work with the client to sell ad space on assets or activate for the client's own brand. Cross-reference impressions with delivery routes to optimise placement and pricing.

Smartbox delivery box with solar panel during a heat test in a test chamber
Built for the road

Still a delivery box. Now also a screen.

Smartboxes go through heat and quality testing before they go on the road, so the screens keep working through long shifts in hot cities.

  • Multi-sided LED displays with solar and battery power.
  • Food-safe, thermal-lined interior and a secure, padlock-ready closure.
  • Vibration-resistant build with universal rack mounting.
Measured like media

See where every box went and who saw it.

Real-time impression tracking, routes and heatmaps in one dashboard, so you can price ad space and plan campaigns on real data.

Smartbox dashboard with detections, delivery routes and an impressions heatmap on a city map
What's included

What a smart-asset deployment includes.

Choose the parts you need: every project is scoped to your brief.

Hardware

Built for the road.

  • Multi-sided LED display integration
  • Solar + battery power systems
  • Universal rack mounting
  • Vibration-resistant build
Still a delivery box

Made for the job.

  • Food-safe & thermal-lined interiors
  • Secure padlock-ready closure
  • Regulatory compliance support
  • Cross-fleet deployment support
Media

Measured like media.

  • Real-time impression tracking
  • Heatmap & route analytics
  • Campaign management dashboard
  • Advertiser onboarding & reporting
Where we are

Pilot in progress.

Our first LED smartbox deployment is live with a regional food-delivery operator. Case study to follow once we have impression and revenue data to share. In the meantime, get in touch if you want to see the unit in action or discuss a smart-asset concept for your fleet.

Better together

Your gear, turned into media, by the team that makes it.

Design, manufacturing, logistics, software and training from one team, for teams in 35+ countries. Add only the parts you need.

Questions clients ask

What is smart apparel and smart-asset advertising?

Smart apparel and smart-asset advertising turn gear your workforce already carries (delivery boxes, backpacks, vehicle wraps) into measurable media channels. Examples: LED-display delivery boxes that show ads in motion, GPS-tracked impressions cross-referenced with delivery routes, campaign management dashboards. Your fleet becomes a revenue stream instead of just a cost line.

Can I monetize my courier fleet as an advertising channel?

Yes — this is the core of our Smart Ads service. We design and deploy the hardware (LED panels, solar/battery power, regulatory-compliant mounting), integrate with our BoolangaViz dashboard for real-time impression tracking, and help you either sell ad space to third parties or use it for your own brand campaigns. A pilot is currently running with a regional food-delivery operator.

What hardware is involved in a smart-asset deployment?

Standard components: multi-sided LED display panels, GPS tracking, solar panel + battery power system, universal mounting hardware, food-safe / thermal-lined interiors, secure padlock-ready closures, and vibration-resistant build. Designed for regulatory compliance per market.

See all questions →Ask Boolanga AI →

Talk to us about a pilot.

See the LED smartbox in action and discuss a smart-asset concept for your fleet.

Book a call →
Boolanga AI