The voice of the couriers
In order to have a thorough vision and understanding of the food delivery industry and the work circumstances of the couriers, Boolanga regularly conducts market research and surveys.
To gain a market advantage it is not sufficient to only know the needs and demands of the customers but it is also crucial to understand the workforce and main face of the company: the couriers.
To understand their needs and demands we conducted market research among them in September 2022 to map and understand the circumstances of their day-to-day work.
Being part of a community
The community of couriers is huge and they have their forums where they discuss everything from new bike models and bag types, the best locations to work and earn more to the comparison of the delivery companies.
There are also YouTubers who record their deliveries and provide advice and tips to the courier audience and are very popular and are already counted as influencers.
In our questionnaire we focused on the two poles of their needs; “hardware” support and information support.
When it comes to desired information, answers showed, that couriers often feel underserved in communication.
The most common topics couriers would like to know more about are: Delivery vehicle trends, Courier gear updates, and Helping with taxation.
As they feel “alone”, the couriers started to build forums and groups on social media platforms, where they exchange information and seek help.