
Branded merchandise for a major retail chain
THE CHALLENGE
Praktiker needed to refresh its in-store staff workwear and customer-facing merchandise across two retail brands, with a coherent design system that scaled to 40+ SKUs.
WHAT WE BUILT
Full design and production program: tech packs, sampling, production planning, QC and warehousing. Multi-channel distribution to stores and central warehouse. Visual identity consistency across both brands.
THE IMPACT
Two coherent brand programs running in parallel. Single source of truth for merchandise across both retail chains. Faster turnaround on seasonal updates.
Inside the project.



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