Praktiker

Branded merchandise for a major retail chain

2
Brands
40+
SKUs
Multi
Channel
12mo
Rollout

THE CHALLENGE

Praktiker needed to refresh its in-store staff workwear and customer-facing merchandise across two retail brands, with a coherent design system that scaled to 40+ SKUs.

WHAT WE BUILT

Full design and production program: tech packs, sampling, production planning, QC and warehousing. Multi-channel distribution to stores and central warehouse. Visual identity consistency across both brands.

THE IMPACT

Two coherent brand programs running in parallel. Single source of truth for merchandise across both retail chains. Faster turnaround on seasonal updates.

Project gallery

Inside the project.

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